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Branding & Merchandise: Logo Design and Screenprinting – 9 SEATS LEFT

Make Your Mark! Design Your Brand, Create Your Merch

In this hands-on, one-week summer course, students will dive into the exciting world of logo design, branding, and merchandise production. Participants will explore the fundamentals of creating impactful logos and brand identities, learning key design principles and creative strategies. Through engaging workshops, students will bring their designs to life using screen printing and other printmaking techniques, producing custom tote bags, shirts, greeting cards, and tags. By the end of the course, students will have developed a personal brand logo and a collection of unique, handcrafted merchandise to showcase their creativity and entrepreneurial spirit.

By the end of this course, students will have developed a strong foundation in visual communication and practical design skills that will make them stand out as candidates for school applications, internships, or creative jobs.

Design a logo -Learn about branding -Learn screenprinting -Learn stamp making -Print shirts, tote bags, and merchandise tags

UConn PCS: Branding and Merchandise

Sessions Offered

Session 2: July  6 – July 12

Format

Residential, Non-Credit

This class is meant to be immersive and students will experience:

  • Logo Design Skills: Students will learn how to create a professional and visually impactful logo, gaining valuable experience in graphic design principles like balance, typography, and color theory. This skill is essential for anyone pursuing careers in marketing, design, or entrepreneurship.
  • Branding Fundamentals: Students will understand the importance of branding in business, learning how to craft a cohesive brand identity that communicates a clear message. This knowledge will be valuable in both academic and professional settings, especially in fields like advertising, digital media, and business.
  • Screenprinting Techniques: Hands-on experience with screen printing will give students the ability to transfer their designs onto physical products such as shirts and tote bags, a sought-after skill in the world of custom merchandise, fashion, and art production.
  • Stamp Making & Printmaking: Students will explore the art of creating stamps and other printmaking methods to produce personalized merchandise tags and greeting cards. These techniques enhance creativity and attention to detail—qualities desirable in design and creative careers.

UConn PCS: Branding and Merchandise

UConn PCS: Branding and Merchandise

UConn PCS: Branding and Merchandise

Schedule at a Glance


 

7am – 9am: Breakfast

9am – 12pm: Class

12pm – 1:30: Lunch

1:30pm – 4pm: Class or Workshop

2:40pm – 4:45pm: Closing Ceremony on Friday

5pm – 7pm: Dinner

7pm – 9pm: Social Programming

10:30pm: Room Checks

Meet the Professor


 

Professor O'Donnell is a dedicated printmaking professor and performance artist. O'Donnell has crafted logos for many clients, including art exhibitions, food packaging, clothing brands, music festivals, and graphic novels. His expertise in both printmaking and branding offers students a unique perspective, blending artistic creativity with practical design skills. With a passion for teaching and a keen eye for detail, Professor O'Donnell guides students through the design process, helping them develop strong visual identities and professional-quality merchandise.

John O'Donnell's website: https://www.johnodonnellprojects.com/

NYT Article about his work: Domestic Discombobulation in an Odd Kitchen

John O'Donnell

Digital Animation & Motion Graphics

Examining the Complexities of Today's Multimedia Productions

Combining design, technology and the ever-expanding media, our Digital Animation and Motion Graphic course gives students the opportunity to dive into the complex world behind multimedia productions. This class aims to provide students with the conceptual and practical tools for understanding and creating the diverse range of time-based media that have come to be known as motion graphics and digital animation. Throughout the course, students will create visual effects and animated graphics for television, film, web, and other types of multimedia productions using:

  • Adobe After Effects
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere Pro

By the end of this course, the student will:

  • Have an understanding of commercial motion graphics and animation production and film process
  • Strengthen current industry technique including Adobe softwares
  • Be able to create basic motion graphics and animations based on stories and infographics

Sessions Offered

 Session 4: July 20 - July 26

Format

Residential, Non-Credit

Related Courses

Video Game Design

This class is meant to be immersive and students will experience:

  • Participate in class discussions and critiques
  • Apply techniques covered in class in the completion of technical exercises
  • Develop and complete Assignments and final project
  • Document creative planning, process, and completed work

UConn PCS: Digital Media

UConn PCS: Digital Animation & Motion Graphics

UConn PCS: Digital Animation & Motion Graphics

Schedule at a Glance


 

7am – 9am: Breakfast

9am – 12pm: Class

12pm – 1:30: Lunch

1:30pm – 4pm: Class or Workshop

2:40pm – 4:45pm: Closing Ceremony on Friday

5pm – 7pm: Dinner

7pm – 9pm: Social Programming

10:30pm: Room Checks

Meet the Professor


 

Heejoo Kim works as an experimental/documentary mixed media filmmaker and new media artist, currently creating projects focusing on social issues, such as microaggressions, feminism, elder abuse, racism, and psychology in experimental narrative film structures.

Her films and installations have been internationally presented at festivals, conferences, and galleries in Germany, United Kingdom, Lebanon, Mexico, Bulgaria, Turkey, France, Philippine, India, Latvia, Canada, Korea, Italy, Ecuador, Australia, Romania, etc. and throughout the United States. Her films have received awards including Best Animation, Best Experimental Film, and Best of Show at several international film festivals and conferences. She had been a director, a curator, a coordinator, an adjudicator for International Animation + New Media Art festivals, conferences, and shows.

She previously taught at Bowling Green State University in Digital Arts, University of Montana in Media Arts, The School of the Art Institute of Chicago in Art and Technology Studies, and Columbia College Chicago in Interactive Arts and Media.

Recent Awards: Best Experimental Film: Woodengate Film Festival, Baia Mare, Romania; Finalist/Winner: Wollongong Film Festival, Wollongong, Australia, Sarajevo Fashion Film Festival, Sarajevo, Bosnia and Herzegovina, “Best of Show” Award, International Digital Art Association Exhibition (iDMAA), Tennessee, USA
Industry Experience / Client Work: Neutrogena, MBS Inc., GNS Inc., T&T Inc., Overseas Trans Inc., Prime Co., North Star Inc., Yeon-se University Alumni, Korean Women’s Hot Line, Dong A newspaper, Kyo Cha Ro weekly news paper, Korean United Methodist church, Chung wae Galleria.

Heejoo Kim’s website: https://heejoogwenkim.com/

Image of Heejoo Kim

Animation Studio

Live Life Animated - Learn the Basics of Animations

In this course, students will gain an understanding of the “tricks of the trade,” storyboard development and character development. The class will also dig into contemporary topics such as collaborative storytelling and navigating multiple animation techniques within a single production. This will offer insight to the process used by professional studio animators.

The goal of this course is to empower students to make animations and then transfer that skill set to make their own animations own using limited materials and technology. Students learn how to make animations on their smart phones using different applications. This content can easily translate to portfolio materials for college applications. This is a great class for students who are curious about studying art, illustration or animation at the college level. No previous animation experience is required!

Sessions Offered

Session 3: July  13 – July 19

Format

Residential, Non-Credit

This class is meant to be immersive and students will experience:

  • Learn fundamentals of animation
  • Learn storyboard and character development
  • Experience "world building"
  • Create material for college application portfolio
  • Feel what it is like to take a college art class
  • Develop the ability to create animations with limited materials and technology
  • Leave with a framed piece of art work

UConn PCS: Animation

UConn PCS: Animation

UConn PCS: Animation

Schedule at a Glance


 

7am – 9am: Breakfast

9am – 12pm: Class

12pm – 1:30: Lunch

1:30pm – 4pm: Class or Workshop

2:40pm – 4:45pm: Closing Ceremony on Friday

5pm – 7pm: Dinner

7pm – 9pm: Social Programming

10:30pm: Room Checks

Meet the Professor


 

John O’Donnell a new media artist who uses a variety of mediums to convey a variety of messages. His current project is the creation of the TurtleDog franchise which is an immersive transmedia project that includes animation, comics, action figures, tape cassettes and 8-bit game design. His practice as a new media artist addresses artifice and nostalgia through representation through video, installation and performance. Ultimately, he is a studio artist compelled to create images that locate an ambiguous degree of resolution through applied awareness of content and form.

John has created performance and installation pieces for Blue House Arts, Dayton, OH, Glass Box Gallery, Seattle WA, New Britain Museum of American Art, Museum of New Art in Detroit, MI, Proof Gallery in Boston, MA, FluxSpace in Philadelphia, PA and SOHO20 Gallery in New York, NY. He has exhibited his prints at the Print Center in Philadelphia, the International Print Center in New York and Seoul Museum of Art in Seoul, South Korea. His videos have been exhibited at the Chelsea Art Museum in New York and at film festivals in Boston, Los Angeles, Minneapolis, Atlanta, Moscow and Saint Petersburg, Russia.

John O'Donnell's website: https://www.johnodonnellprojects.com/

NYT Article about his work: Domestic Discombobulation in an Odd Kitchen

John O'Donnell