Design & Hype: Creative Advertising for the Digital Age is a fast, hands-on workshop where high school students explore how creativity fuels marketing and design. Using iPhones, iPads, and laptops, students mix visual storytelling, short-form video, and branding to build mini advertising campaigns that reveal how ideas attract attention and shape audience behavior.

Students learn key concepts in visual hierarchy, typography, color psychology, and audience targeting, alongside discussions of current trends like social media and influencer marketing. They engage through workshops, critiques, and collaborative projects, designing logos, short videos, and moodboards while developing persuasive visual communication and teamwork skills.

The course blends mobile technology with design thinking, ending in a Pitch Day where students present campaigns and receive creative awards. Its mix of collaboration, feedback, and real-world advertising challenges encourages confidence, originality, and critical reflection on how design and hype shape culture.

• Understand branding, visual hierarchy, and audience targeting.
• Use tools like Canva and CapCut to create ads and videos.
• Present and pitch creative ideas with confidence.
• Collaborate effectively and think critically about media and design.
• Build a small portfolio piece showing creativity and design skills.
• This course provides a strong foundation for further study in visual art, marketing, or digital media.