UConn Pre-College Summer

If you’re the kind of person that is fascinated by the intersection of technology, communication, marketing, and creativity, then UConn’s Pre-College Social Media Advertising program is the perfect course for you. This class will function as a crash course for all things social media advertising as a way of introducing students to the various career paths available in social media.

During this 1-week course, students will have the opportunity to explore the art and science of creating a compelling social media advertising campaign. Additionally, students will take an intensive dive into how to design, develop, implement, optimize, and analyze an integrated social media campaign using Facebook Ads. There is so much that goes into the social media platforms we use every day and this course will focus on what it takes to make an ad successful in these unique technological spaces. 

Leveraging Facebook Ads Manager, students will learn how to

• Select and set campaign objectives
• Identify and build target audiences
• Create engaging and successful ads
• Set budgets and optimize paid media
• A/B test messaging
• Analyze success through custom conversion tracking, attribution modeling and ads reporting.

Faculty